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Strategies and Techniques for Web Mashups
Build a real-world business model based on a mashup product.

Web Design World Seattle, July 9, 2007

Dion Hinchcliffe
Founder and Chief Technology Officer
Hinchcliffe & Company

Listen to the audio and watch the slides! (Running time: 1 hour)

Can you build a business model based on mashups? What are some of the current best practices for building them? What are some of the pitfalls encountered by those who have tried to build a business model based on a mashup product? This management-level session will provide a tour of current trends in mashups. You'll find out who's doing what in the mashup space, as well as the leading mashup tools for the enterprise. The session also includes a discussion of monetization strategies behind mashups and provides real-world information about you can build your own business model.

About the Speaker
Dion Hinchcliffe is founder and chief technology officer for the enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Va. For two decades, he has been working with cutting-edge methods to accelerate project schedules and raise the bar for software quality. Dion has extensive practical experience with enterprise technologies and he offers IT and software architecture. He is also the creator and instructor for Web 2.0 University, which provides training events in Web 2.0, Enterprise 2.0 and AJAX for private corporations and the public. Dion is currently working on a book about Web 2.0 and is editor-in-chief of the Web 2.0 Journal.


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