Textism: Writing, Editing, and Preparing Text for the Web
Learn how to write, edit, and prepare copy so that it effectively addresses your users' and organization's needs.
Web Design World San Francisco, January 30, 2006
 Watch the video of the session! (Running time: 1 hour, 2 minutes)
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Lance Loveday
CEO and Founder,
Closed Loop Marketing
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Chances are good that your Web site has words on it. Chances are even better that these words aren't doing all they can to help your users or organization achieve their goals. Lance Loveday shows you how to put the "text" back in "hypertext." Examine ways to write for the people who use your site: tone, vocabulary, and brevity. Learn how to tell usable copy from the junk and how to tactfully request well-written text from colleagues—or edit the bad copy. And if you're a designer, learn about a proper measure (or why liquid design isn't all it's cracked up to be), text preparation, and producing tricky punctuation.
About the Speaker
Lance Loveday is the CEO of Closed Loop Marketing. His areas of specialty include online marketing strategy, increasing online conversion, search engine marketing, usability consulting, online lead/sales generation campaigns, information architecture, and ROI analysis. He is a regular speaker at industry conferences and has delivered numerous custom seminars on many topics.
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