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Create. Manage. Normalize. Deliver. Digital design is more than putting bits
on screen or paper,it ’s a process and managing that process is becoming
increasingly complex. Our new Digital Workflow event tackles the technologies
and process that will help you deal with the challenges of mapping one design
to multiple media.
InDesign CS Tips and Tricks for Print and eBooks
Steve Werner
February 18, 10:15 a.m.
InDesign 2 brought us power ful new features — transparency and flattening
presets,high-quality typography, tables, and more. InDesign CS builds on these
advances and also offers better workspace management, separationand flattening
preview, PDF/X export, and new eBook creation features.We ’ll show you
how to use these new features to speed your creative andproduction work.
Incorporating QuarkXPress 6 into Your Workflow
Steve Werner
February 18, 11:30 a.m.
With version 6, Quark XPress has made its transition
to a Mac OS X only application.It of fers new ways of working with projects
and layouts, text synchronization,
the incorporation of the Jaws RIP for creating PDFs and high-resolution previews.
We ’ll examine how to incorporate this new version into your workflow,
and help you deal with the bumps on the road that come with a new application
version.
Illustrator CS Power Tips and Tricks
Sandee Cohen
February 18, 1:15 p.m.
You don’t have to be an artist to create exceptional graphics in Illustrator
CS. Discover how even the most simple shapes can be turned into exciting three-dimensional
and perspective graphics. See how the new OpenType features make it easy to
create sophisticated text with ligatures, swashes, and fractions. Learn how
the Live Effects such as Scribble can be used for both artwork and text. And
discover how it all can be automatically applied using Illustrator’s
Graphic Styles and Symbols.
Automating Production Tasks Through Scripting
Peter Truskier
February 18, 2:30 p.m.
From InDesign and Xpress, to Illustrator and Photoshop.
On both Mac and Windows. All of today ’s core content-creation applications are scriptable to
one extent or another. Whether it’s simple scripting of of ten-repeated
tasks or complex multi-application production systems, the power you can unleash
with the click of a mouse will save you time and open you up to workflow automation
solutions. Find out how to harness this power for yourself.
Optimizing File Verification: Preflight, Midflight, or Postflight?
Leonard Rosenthal
February 18, 3:45 p.m.
Integrity is rarely a valid presupposition in many workflow
scenarios. However, a minimal amount must be ensured throughout the production
process. How do
you ensure a reasonable balance between checks and productivity? Based on your
workflow and deliverable file type, what are the appropriate points in your
process to run automated file integrity and compliance checks? We’ll
explore the ins and outs of this question, and come up with some possibly surprising
conclusions that keep your projects moving quickly without compromising quality.
Blast Through to the Future: Get Up to Speed with New Technologies
David Blatner
February 18, 5 p.m.
Publishing applications have long been dead-end streets where all your content
arrives and then sits forever more. But the future of publishing is in open
streets where your content moves freely, thanks to XML, interapplication communication,
and automation. Publishing efficiency expert Blatner explores how these new
workflows help speed up production and get you home for dinner earlier. Stick
around for fun tips, tricks, and techniques.
Annotations and Enhanced PDFs
Sandee Cohen
February 19, 10:15 a.m.
There ’s much more to Acrobat than just prepress! This session shows
you how to use Acrobat ’s editorial and markup tools for review and comments.
See how you can combine comments from multiple sources, customize comments,
and use the dynamic comment tools. See how custom graphic comments can be added
to pages and discover how to use enhanced features such as layers, headers,
footers, and watermarks.
Weather Central:A Case Study in Automation
Chuck Sholdt
February 19, 11:30 a.m.
Weather Central employs an elegant and elaborate system
to produce its daily weather maps for newspapers across the country. Integrating
a 4D database,
InDesign, XPress, and Illustrator by way of AppleScript, this system translates
the work of Weather Central’s forecasters into print-ready documents
in each client’s desired file format and style. Come hear Weather Central’s
Vice President Chuck Sholt describe and demonstrate its inner workings.
Automation Tools: A Survey
Peter Truskier
February 19, 1:15 p.m.
In building automated production systems users can employ
a wide range of tools to create robust and user-friendly systems. This session
will provide
an overview from scripting and programming tools such as AppleScript Studio,
RealBASIC, and Visual Basic to hot-folder-capable production applications like
Adobe Acrobat Distiller, CaslonSoft’s Caslon Flow, and Dalim Twist.
PDF/X - Advantages of adopting a PDF/X workflow
Dwight Kelly
February 19, 2:30 p.m.
PDF/X-1a and PDF/X-3 are international standardized file formats for exchanging
prepress pages in a reliable manner. PDF/X is rapidly being adopted as the
file format of choice for advertisers and publishers in the U.S. and Europe.
Come learn about the advantages and disadvantages of each format, what's next
for PDF/X, and why you should adopt PDF/X for your workflow.
Roll Your Own PDF/X Workflow
Peter Truskier
February 19, 3:45 p.m.
From the built-in features of Acrobat 6 Professional
and InDesign CS to the Quartz Filter technology in Mac OS X 10.3, numerous
affordable tools are now
available which permit publishers to create their own standards-compliant PDF/X
files. Attend this session and find out what you need to know to implement
an in-house PDF/X production process.
Migrating Your Clients to PDF/X
Linda Manes Goodwin
February 19, 5 p.m.
Convincing your clients to submit their work as PDF/X files
is as much about psychology as it is technology. You can make your life simpler
by gently bringing
them around to the many benefits this process ensures, all the while remembering
that how you approach migration depends on whether you ’re creating and
sending files, or if you’re at the site receiving them. This session
will explore real world experiences in implementing and managing such a migration
from both sides.
Automated PDF Verification and Repair
Leonard Rosenthal
February 20, 10:15 a.m.
Developing and maintaining standards such as PDF/X is
always a bit of a balancing act . Whether you are creating or receiving PDFs,
you need to ensure that the
files are complete and conform to your standards — and that the standards
themselves are “baseline” versions universally accepted. In this
session, we will discuss verification methods and options for automatically
repairing or rejecting non-conforming files.
Digital Asset Management — Where Do We Stand?
Thad McIlroy
February 20, 11:30 a.m.
Controlling our digital assets always sounded like a
great idea. But the implementation was not as easy as the idea made it sound,
and the costs were astronomical.
DAM is now the fundamental system upon which digital workflows, content management
and media agility can flourish. Where do we stand with digital asset management
today? Who’s got DAM in place, and who’s still on the sidelines?
What are the leading systems, and what does it take to put them in place. Find
out how to make a DAM success today.
Content Management and Version Control with Adobe Version Cue
Bob Schaffel
February 20, 1:15 p.m.
The Adobe Creative Suite includes Version Cue, a version
control and content management system designed for small to medium-sized workgroups.
Version Cue
allows seamless file management from all of the Suite’s applications.
This session will give you an in-depth look at Version Cue and how it might
fit into your workflow.
How to Create eBooks from Your Print Assets
Jeff Zias and Sunny Waugh
February 20, 2:30 p.m.
Digital publishing is the newest form that enables print
publications to reach a broader audience,gain economies of scale, and increase
circulation. Readers
get the same content, the same graphics, and the same look-and-feel of print
magazines — in a format they prefer! Come see how publishers can turn
their print production investment into digital revenue by leveraging their
current assets.
In-House RIPs: A Survey
Jim Birkenseer, Dwight Kelly and Elizabeth Wimmer
February 20, 3:45 p.m.
In order to be printed, every page must ultimately be
processed by a RIP (Raster Image Processor)Depending on your workflow, this
may happen at the publisher’s
site, a prepress provider, or the printing plant. But what about taking on
the RIP experience in house — will it ultimately save you time and money,
or is it logistically too complicated to tackle with your internal team? Find
out if in-house RIPping makes sense for you. Our panel of vendors and users
will explore the workflow and equipment options available to publishers like
you.
Tune-up Your Color Management Workflow
Brian Gaughen
February 20, 5 p.m.
From photography and scanning to proofing and final output,
properly implemented color management systems can help ensure consistent color
reproduction and
avoid surprises. In this session, we’ll discuss ways for publishers to
establish good color communication and management with their clients and printer.
Premedia consultancy services provided by
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