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Beyond Usability: Why Design is Hard and What We're Going To Do About It
Jeffrey Veen
July 21, 9 a.m.
Design theories don't help if you can't make them work in actual day-to-day practice. Increasingly, sites must respond to the realities of scant budgets and greater financial return. This means designers are being forced to get things right the first time, while continuing to innovate to remain competitive. Is this even possible? In this keynote address, Jeffrey Veen will discuss the difficulties we face when designing and developing sites in today's new world. And he'll offer a framework for overcoming these issues while still approaching the cutting edge of design on the Web.
The Russell Brown Photoshop Power Hour
Russell Brown
July 22, 9 a.m.
As Senior Creative Director at Adobe Systems Incorporated, Russell Preston Brown facilitates the exchange between digital designers and software developers that is so vital to Adobe’s product development. Always delighting in testing the creative limits of his tools, Russell is a prolific creator of Photoshop tips and tricks. His double treat of great information presented in a bold, zany style has won him a regular following among beginning, intermediate, and advanced users alike. Come prepared to learn powerful techniques—some useful, some crazy—while being entertained at the same time.
Media Agility for Today ’s Publisher
Thad McIlroy
July 23, 9 a.m.
As the Internet and the Web exploded across the publishing world in the early to mid-1990s, media-agility, cross-media publishing, and media-independent publishing became our battle cry. We thought that it would n ’t make sense to build systems for Web publishing independently from the systems already in place for print publishing. The ideal system would merge into a single powerful cross-media system: one database and workflow that could drive content both to print and to the Web. That’s not what happened. Web publishing systems grew independently from print systems, and a gulf divided two worlds. Now, a decade later, the dream is now becoming reality. XML made all the difference. Finally we have a standard to support media-agility. But do we yet have the software tools and the mindset to reach this promised land? Join technology guru Thad McIlroy as he explores both the dream and the reality, and paints a picture of what it takes to make media agility possible for publishers today.
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